For associations, effective communication is at the heart of everything, from advocacy campaigns to ongoing member engagement. But one common mistake we see is focusing too heavily on delivery and open rates, without enough attention on what really matters: action.
Our integration partner, VoterVoice, recently shared a timely reminder. Getting your emails into inboxes is only the first step. The real question is: what are your members doing once they read them?
Whether you’re asking members to contact legislators, participate in a campaign, or engage with your organization, success comes down to response. And improving that response requires a willingness to test, learn, and adapt.
Small changes can have a meaningful impact on performance. VoterVoice recommends experimenting with:
For associations, this applies not only to advocacy alerts but also to newsletters, event promotions, and renewal campaigns.
A/B testing is one of the simplest ways to make smarter decisions about your communications. By sending variations of a message to different segments of your audience, you can identify what resonates most with your members.
Over time, this leads to:
This is where the integration between platforms becomes critical.
By connecting VoterVoice with your AMS through solutions like AMS Geek, associations can better understand how advocacy engagement ties into overall member behavior. That visibility helps you:
Advocacy campaigns, and member communications more broadly, should never be static. The most successful organizations treat every message as an opportunity to learn.
Test, measure, refine, and repeat.