A jam packed 1 day event where industry professionals gathered to talk about the issues directly impacting associations, chambers, and membership organizations, and how to manage them moving forward. A quick summarization of what MC Thrive was this year and what an exciting event it was! Benjamin Muscolino, Founder & CEO of AMS Geek, took the “stage” with Erin Hall, MemberClick’s Product Marketing Manager, in a 1-hour session sharing through insights on All Things Membership. This was by far one of the MOST informative discussions that was held, especially due to the impact that the pandemic has had on associations and non-profits.
With a panel of association and chamber professionals alongside, Ben & Erin engaged their peers in a game-style Q&A with discussions that included; thoughts on giving away free memberships, factors to be considered in charging for virtual events, creative ways to incentivize memberships, advice for saving sponsorship dollars, lost from the hurting hospitality industry, and more!