Streamlining Marketing Operations with re:Members and HubSpot

At AMS Geek, some of our favorite projects come from existing customers looking to take the next step in their technology journey.

After previously partnering with AMS Geek on technology initiatives, the Solid Waste Association of North America (SWANA) returned to implement another solution designed to strengthen the connection between their Association Management System (AMS) and marketing platform.

This time, the focus was on automating the flow of member data from re:Members into HubSpot, helping reduce manual processes and improve marketing operations.

Like many associations, SWANA relies on multiple technology platforms to support member engagement and communications. re:Members serves as the organization's AMS, while HubSpot powers marketing and outreach efforts. Keeping contact information synchronized between both platforms is essential for effective communication, reporting, and member engagement.

To help support these goals, SWANA partnered with AMS Geek to implement an automated integration using Data Sangria.

The Challenge

Many associations rely on their AMS as the source of truth for member data while using HubSpot to manage marketing campaigns, email communications, and engagement initiatives.

Without a reliable connection between systems, staff often spend valuable time manually exporting and importing data to keep contact records current.

Common challenges include:

• Manual data entry
• Duplicate records
• Outdated contact information
• Time-consuming imports and exports
• Inconsistent marketing lists

These processes not only consume staff resources but can also impact the effectiveness of marketing efforts.

The Solution

To address these challenges, AMS Geek implemented a one-way integration between re:Members and HubSpot using Data Sangria. The integration automatically synchronizes member records from re:Members into HubSpot, ensuring marketing teams always have access to current contact information.

The integration is designed to:

• Create new contacts in HubSpot when they do not already exist
• Update existing HubSpot contacts when member information changes
• Match contacts using HubSpot Contact IDs and email addresses
• Support configurable field mappings, including custom fields
• Reduce the need for manual data management

By automating these processes, SWANA can spend less time managing data and more time focusing on member engagement.

Why This Matters

Marketing automation is only as effective as the data behind it.

When an AMS and marketing platform operate independently, organizations often struggle to maintain accurate contact records and meaningful engagement insights.

By connecting re:Members and HubSpot, SWANA gains:

• Improved data consistency
• More reliable marketing lists
• Reduced administrative workload
• Better visibility into member engagement
• A stronger foundation for marketing automation

Most importantly, staff can focus on delivering value to members instead of managing spreadsheets.

This project also highlights a trend we see with many associations. Once organizations experience the benefits of a successful integration or technology project, they often identify additional opportunities to automate processes and improve data flow across their technology ecosystem.

For SWANA, connecting re:Members and HubSpot represents another step toward creating a more connected and efficient operational environment.

Building Better Technology Ecosystems

Today's associations depend on multiple platforms to support membership, marketing, events, learning, and community engagement.

The organizations that get the most value from these investments are often the ones that connect their systems effectively.

At AMS Geek, we help associations build those connections through integrations, workflow automation, and strategic technology solutions.

We're grateful for the continued partnership with SWANA and the opportunity to support their evolving technology strategy. It's always rewarding when clients return to AMS Geek to help solve new challenges, automate additional processes, and build on previous successes.

As associations continue expanding their technology ecosystems, we're excited to help organizations like SWANA create stronger connections between their systems and unlock even more value from their technology investments.